"The essence of strategy is choosing what not to do."

Prof. Michael Porter
Professor at Harvard Business School

"We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better."

Jeff Bezos
Founder & CEO of Amazon

"We cannot solve our problems with the same thinking we used when we created them."

Albert Einstein
Theoretical physicist and Nobel Prize winner
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The strategy of a company is the basis for the future success of its business; it separates winners from losers. In today’s complex and constantly changing environment, winning strategies are more important than ever. Building on our deep sector knowledge, we help you to paint a clear picture of your goals for creating a tailor-made strategy suitable for your business today and tomorrow.  During our cooperation we are going to keep an eye on the feasibility of the strategy at every step of the development process and balance out short-term pressure and long-term goals

Our approach builds on close collaboration with you as we highly appreciate the personal dialogue with our clients. This allows us to combine your internal expertise with our external know-how in a mutually beneficial relationship. For executing this working style successfully, it is essential to waive any standard solutions as only individual consulting services can provide long-lasting success.


The B2B sales has its own rules: Concepts of the B2C segment can only partially be used for B2B. Within the B2B industries the relationships between suppliers and customers are closer, the transactional value is higher, the customer journeys are lasting longer and have  more parties involved than in the B2C industries.

Contrium Consulting  really understands the challenges of the B2B sales. We support you during the creation of new sales channels, the management of the customer portfolio, the optimization of the distributor network and the usage of digitalization – just to mention a few examples.


Only if the status quo of a company is continuously challenged from the inside, a long-standing high performance can be ensured. Therefore, mergers, acquisitions and carve-outs are as essential as the organizational development of the business itself.

We know that a clear target picture, a holistic approach as well as a comprehensive and transparent communication are the key drivers for sustainable success. We are eager to help you plan and implement your individual transformation process to ensure your future competitiveness in today’s volatile business environment.