"The essence of strategy is choosing what not to do."

Prof. Michael Porter
Professor at Harvard Business School

"We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better."

Jeff Bezos
Founder & CEO of Amazon

"We cannot solve our problems with the same thinking we used when we created them."

Albert Einstein
Theoretical physicist and Nobel Prize winner
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Digitalisation produces new business models, yielding disruptive changes. In B2C, rapidly growing actors like Netflix and Spotify quickly reached market-dominating positions. In B2B, the Internet of Things offers new business models. Subscription moves customer relationships to a whole new level: in the future, machines are no longer sold, but provided as part of a service agreement for a pre-defined time frame and invoiced based on output. All data generated will be shared between company and customer to maximise the customer experience. This improves the availability, increases productivity and reduces costs. We help you to define the right strategy for your future business model with a tailored approach that builds upon an intensive personal dialogue and specific solutions for your sustainable success.


B2B-Sales follow their own rules: Relationships between suppliers and customers are closer, transaction values are higher and customer journeys are longer with more actors being involved. Based on our longstanding project experience, we are experts in these “traditional” topics and at the same time, we also know the challenges connected to new business models like Subscription in B2B: The management of sales must be process-driven. To do so, KPIs need to be defined and introduced into the system. The sales team then needs to receive specific training with all the information needed to serve customer wants in the best way possible. We help you to develop your sales strategy and support you in the introduction of new business models like Subscription. 


Only the constant questioning of the status quo secures the company’s sustainable performance. Post-Merger Integrations or Carve-outs, but also the move to Subscription are all connected to major transformative challenges: Both processes and roles need to be redefined. In the system landscape, new features are added, and interfaces are adjusted. At the same time, the corporate culture experiences development. We know that a clear target picture, a holistic approach as well as an encompassing and transparent communication are the key to success. We help you to successfully plan and execute your individual transformation process.